Australian based billiards retailer CueWorld signs 3 year exclusive deal with four times World Champion Mr. Darren Appleton.
Stuart Rogers Director of CueWorld had this to say about signing Darren.
“Firstly we are very honoured that Darren would work with CueWorld and it’s affiliated brands. Our company is based a long way from where Darren resides and plays geographically speaking, not to mention we are not a huge company juggernaut like Predator Cues, even though we sell a lot of them lol.
Darren will be the face of our online brand CueWorld and our 1st international Professional Player in our roster. You will see some changes in our marketing across all our brands and channels.
Darren will take on the role as ambassador for our pool league in Australia; The Diamond League. Darren has a massive amount of followers on social media and will be letting all his global fans know about our brand, league and our marquee tournaments from the CueWorld Events team.
CueWorld Events work with great brands like Matchroom Multi Sport, CSI and the BCAPL managing their events here in Australia. Darren is also sponsored by Predator Cues and Rasson Billiards, two great brands and leaders in the industry.
We are excited for this next step in our companies growth, Darren’s wealth of experience and profile is second to none, plus he is a good guy so that helped me when making the decision to sponsor such a great player. I might even get a few pointers to help improve my own game 😉
While Darren has been out of the game at the top level for a while for personal reasons, we are extremely confident of him hitting the accolades he is accustomed to, he is all class.”
Darren had this to say with the recent signing.
“CueWorld are a great company and very well respected by the pool community Down Under. Stuart and his team are well known for excellence in all that they do, online sales, tournaments and leagues. I look forward to working with Stuart and the entire CueWorld team in the coming years. It’s great to have sponsors who support and encourage your dreams.
It’s going to be a lot tougher these days to return to no.1 with all these young players coming through but I’m excited at the challenges ahead.
Look out for bigger and better things coming, one thing CueWorld are synonymous for is; They have a plan, not to mention a great team to help Stuart achieve these plans.
What Stuart has in the works, is amazing it’s going to be an awesome couple of years ahead for pool in Oz, I’m looking forward to being part of that journey and helping propel CueWorld to greater success where I can.”
Photos Courtesy of Erwin Dionisio of CSI Media